2026–27 UK motor show sponsorship
Put your brand at the heart of British motoring
Partner with the Great British Motor Shows series and connect with committed classic, performance, modified and collector-car audiences at memorable venues across the UK.
More than logo placement
Meet customers where their passion comes alive
Our events bring motoring communities together for discovery, conversation and a brilliant day out. That gives sponsors the space to demonstrate products, build recognition and create genuine face-to-face connections.
From a high-profile title partnership across the series to one award at one show, we shape opportunities around your audience, objectives and budget. Packages can connect on-site presence with digital content, social media, email and ticket-holder communications.
- Brand visibility
- Product demonstrations
- Lead generation
- Guest hospitality
- Content creation
- Community engagement
A level for every ambition
Motor show sponsorship opportunities
Build year-round momentum across the Great British Motor Shows series or focus your investment on the place, audience and moment that matter most.
Series Title Sponsor
Lead the conversation as the headline commercial partner across the programme.
- Top-tier series naming and visibility
- Priority event activation space
- Integrated digital and social storytelling
- Hospitality and guest opportunities
Official Series Partner
Own a relevant category and build repeated recognition with motoring enthusiasts.
- Category positioning
- Multi-show brand presence
- Content and campaign opportunities
- Product sampling or demonstration
Individual Show Sponsor
Target a particular regional audience or landmark event with a concentrated campaign.
- Show-specific branding
- On-site activation
- Pre-event promotion
- Local audience engagement
Zone or Feature Sponsor
Put your brand around a natural passion point, display or visitor destination.
- Branded show feature
- Signage and wayfinding
- Demonstration potential
- Relevant audience alignment
Award Sponsor
Be part of the moment owners and clubs celebrate, photograph and share.
- Award naming
- Presentation involvement
- Stage and results visibility
- Social-content moments
Supporting Partner
Bring a useful product, service or experience to the show through a flexible collaboration.
- In-kind or commercial options
- Selective event presence
- Audience offers
- Co-created promotions
Bring the partnership to life
Activation ideas built for motoring audiences
Simple, collaborative, measurable
How a partnership takes shape
Share your objectives
Tell us the audiences, regions, products and outcomes that matter to your organisation.
Build the right package
We match the most relevant shows, assets and activations to your priorities and budget.
Activate and review
Our team works with you through delivery, then reviews outcomes and next opportunities.
Sponsorship questions
Frequently asked questions
Can we sponsor one motor show rather than the full series?
Yes. Opportunities range from series-wide title and official partnerships to individual show, feature, zone and award sponsorships.
Can a package be tailored to our goals?
Yes. We start with your audience and objectives, then combine relevant on-site and digital opportunities into a bespoke proposal.
Can we demonstrate products or collect leads?
Depending on the venue and activation, packages can include display space, demonstrations, competitions, audience offers and permission-based lead generation.
Which sectors are a good fit?
Automotive, insurance, finance, detailing, tools, parts, tyres, fuels and lubricants, lifestyle, travel, hospitality and other brands with a credible connection to motoring audiences can all be a strong fit.
How do we request sponsorship information?
Email steve@greatbritishmotorshows.com with a short outline of your brand, preferred shows or regions, objectives and indicative budget, and we will start the conversation.
Your next audience is waiting
Let’s create a partnership worth talking about
Whether you want national visibility, a regional activation or one memorable award, we’ll help shape a Great British Motor Shows sponsorship that fits.
Great British Motor Shows Ltd · UK motor show sponsorship and commercial partnerships
