The arena partner of Great British Motor Shows
Every vehicle has a story. Let’s hear yours.
Welcome to the Masters of Motoring arena: a celebration of cars, bikes and trucks, the people who created them and the owners who keep their stories alive.
Join in, share your vehicle’s story and you could win your category, then go forward for Vehicle of the Show at the end of the day. There is no additional arena fee. Book your exhibitor or club entry through your chosen show’s entry arrangements, then join in on the day.
Cars, bikes, trucks — and the people behind them
More than something to look at.
A familiar badge can unlock a lifetime of memories. A beautifully shaped wing can tell you what a designer dared to imagine. A well-used motorcycle or much-loved truck can carry the story of a first adventure, a working life or years spent bringing it back to the road.
As arena partner, Masters of Motoring brings those stories to the heart of Great British Motor Shows throughout the day. We explore the ideas behind the vehicles, celebrate their designers and engineers, and meet the owners whose care, character and enthusiasm make them special today.
Visitors can discover something unexpected; exhibitors can share what makes their vehicle theirs. From everyday favourites to remarkable rarities, there is always another story worth hearing.
Pride of ownership
Passion deserves its moment.
This is a welcoming celebration of pride of ownership, rather than concours judging. You do not need a flawless finish or a museum-piece restoration to have a story worth sharing. The enjoyment, dedication and personal connection behind a vehicle matter.
Perhaps you have preserved a family favourite, learnt new skills with a restoration, made a vehicle your own or simply spent years enjoying it. Bring that enthusiasm. The arena celebrates the good in our motoring community: care, creativity, knowledge, friendship and a willingness to encourage the next owner.
Your invitation to join in
From your display space to the spotlight.
Join us on the day
All exhibitors and club entrants are invited to take part. Arena participation is included in your exhibitor or club entry cost, with no additional arena fee. Check the day’s arena announcements and speak to the event team about when and how to join.
Share your story
Tell us what you love about your car, bike or truck. Its design, history, your ownership journey and the people who helped along the way all bring the vehicle to life.
Celebrate the favourites
Entrants have the chance to win their category. Category winners go forward for Vehicle of the Show, bringing the day’s celebrations together in the finale.
Category arrangements and arena timings will be explained at each show. Follow the event team’s instructions when moving a vehicle and listen for announcements about the finale.
Good to know before you join us
Is arena participation included in my entry?
Yes. Arena participation is included in the cost of your exhibitor or club entry. There is no additional arena fee to pay on the day. You still need the appropriate entry for the show.
Do I need a concours-standard vehicle?
No. This is about pride of ownership and celebrating vehicles and their people. All exhibitors are invited to join in, whether their vehicle is a cherished everyday favourite, a restoration, a motorcycle, a truck or something unusual.
How do I enter and find out my category?
Speak to the event team on the day and follow the arena announcements. They will explain the categories, timing and arrangements for taking part at that show.
Can visitors enjoy the arena too?
Absolutely. Make the arena part of your day: hear the stories, discover the details and cheer on the owners. Come back for the Vehicle of the Show finale to celebrate the category winners.
Be part of the story
Your next great show day starts here.
Find a Great British Motor Show, explore the venue and check its exhibitor entry information. Then bring your enthusiasm — and a story to share.
